DOES it seem right that a four-year-old child would be wearing a dress more expensive then your wedding dress? That is the kind of craziness that went on in London last week at the first ever Kids' Fashion Week.
The place was swarming with mothers desperate to spot the best new outfits for their little ones. Money was clearly no object, with a red silk Chloe dress selling for a mere snip at $1,235 (1,454).
Children as young as 18 months were getting their nails painted at a nail bar. But don't worry, the nails were being painted with washable, non-toxic polishes. Phew, for a moment there I thought these women had all lost their minds.
With newly polished nails, these tiny children then watched equally small children parading up and down in designer clothes, their every move being photographed and filmed.
What exactly does this teach our children? That they should focus on their appearance more? Want to wear ridiculously expensive clothes? Want to be photographed and splashed all over YouTube?
One of the mothers attending the show said: "When my girls are beautifully dressed, nothing else matters. It's a reflection on me as a parent. It doesn't matter what I wear. People treat you differently when your children wear designer clothes."
Parents have always made sacrifices for their children to have the best. It used to be so that their children could have the best education or piano lessons or maybe even horse-riding classes, but designer clothes ... seriously?
Children have always been a reflection of their parents. But rather than reflect their parents' values, now it seems that many parents are more worried about whether their children reflect their ability to fund a wardrobe full of designer clothes.
Research has found that children start recognising logos at 18 months. By the age of 10, the average child has already memorised 300 to 400 brands. Among eight to 14-year-olds, 92pc are specific about which ones they want to buy.
In the UK alone children's fashion is now a $6.5bn (7.6bn) industry. Not to be sniffed at. You can see why the manufacturers are keen to showcase their wares.
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